Los Angeles Fashion Week
From: Friday, October 12 2007, 6:30 am
to: Friday, October 19 2007, 4:00 pm
Los Angeles Fashion Week takes place each March (for fall collections) and October (for spring collections) in locations throughout the Los Angeles Area. It started in the middle of the 20th century with "Press Week" and the invitation of fashion journalists to see collections from, and in, Southern California. With the ebb and flow of various economic and industry forces, the success and notoriety of L.A. Fashion Week has risen and fallen over the years.
Since the late 1990's, Los Angeles Fashion Week has been represented and coordinated by a loose consortium of L.A. fashion designers, journalists, and marketers interested in its success. In 2002, IMG's fashion division, which produces Mercedes Benz Fashion Week in New York, made its first foray west, with Mercedes Benz Shows LA. This series of runway shows was held at The Standard Hotel in downtown Los Angeles and surrounding properties. Simultaneously, Davis Factor and Dean Factor produced SmashboxFashionWeekLosAngeles at their own Smashbox Studios in Culver City. Dozens of designers showed their collections to journalists, celebrities, family and friends at these centralized venues, while others still chose to show their collections in unique off site venues such as nightclubs, private estates, train stations, lofts and back alleys.